Advertising Week 2020: True Cross-Platform Campaign Attribution with Ashwin Navin

As the market continues to lean into outcome-based advertising and buyers continue to ask for deeper insight into audience behavior to understand if their ads are delivering results, the industry needs a true, holistic cross-platform attribution solution. Join Disney, Hulu, and Samba TV as they explore how they’re working together to leverage Samba’s ACR data and the extensive Disney Ad Sales first-party data and audience segmentation to enable full campaign attribution for advertisers across all platforms including linear, streaming, and digital. What You'll Learn from This Session... Cross-Platform campaign attribution best practices How DAS, Hulu, and Samba TV are partnering to maximize their insights for buyers at every stage What’s ahead for cross-platform attribution in the next two years