Television #technology company Samba TV offers real-time insights and audience #analytics. Co-Founder & CEO Ashwin Navin tells us about the key areas he's focused on and what Samba TV is doing with #AI. #NYSEFloorTalk

This year is bringing in the golden age of measurement. Measurement innovation has never been more robust and well-funded than it is today.

“It’s going to present an amazing amount of business outcomes if measured correctly and driven correctly,” he says.
“And so for every category and for every vertical, there’s going to be a currency that makes sense for that client, including the client’s own first-party data.”

As the market continues to lean into outcome-based advertising and buyers continue to ask for deeper insight into audience behavior to understand if their ads are delivering results, the industry needs a true, holistic cross-platform attribution solution.

SAN FRANCISCO, CA — TV advertisers are going to need to leverage their own customer data sets in the coming era of advanced TV ad targeting – because the recent age of indiscriminate targeting is being nixed amid a flight to privacy.